Social Networking and Your Tradeshow [infographic]

Even though my current role is broader than community management, I’m still a community manager at heart and it’s still my passion. So I was super excited to get a peek at the first report of the Community Roundtable’s 2013 State of Community Management yesterday and even more excited to see that it contains some…

In this series of interviews of Association Social Media Managers, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they…

Excerpt from the new book: The Demand Perspective: Leading From the Outside In ————- Associations, like bureaucratic organizations in other sectors, are at a critical juncture. The market around them has changed much faster and far more drastically than they have. The fundamental challenge facing association leaders is the same facing the leaders of all types of…

As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. If you were to login to your Twitter account right now, I know I can safely assume that 90% of the messages you’re seeing in your feed are…

First a BIG thank you to Jamie Notter and Maddie Grant for including me in their book, Humanize in their discussion of “risk” (see page 70).  My contribution is that people perceive risk differently and react accordingly. However, I disagree with the authors’ statement that “… most organizations could be characterized as risk averse.” I think most…

Due diligence. It’s a real thing. And associations need to do if it they’re shopping around for an online community platform. You must explore your options! It was our pleasure to team up with SocialFish for the 2014 Online Community Software Selection Guide — there were more than 3,000 downloads! We’re doing it again for…